I’m David Daniels, founder of Sprinkle of Ginger
a Charlotte-based boutique web studio where technical precision meets artistic soul. With over 20 years crafting digital experiences, I build websites that don’t just perform flawlessly… they command attention and endure, much like John Singer Sargent’s iconic Madame X.



With over 20 years of experience crafting exceptional digital experiences, Sprinkle of Ginger is a boutique web design firm that brings together sharp technical expertise and a deep appreciation for aesthetics.
We build websites that don’t just function flawlessly — they captivate, convert, and leave a lasting impression. Our team stays ahead of the curve with modern tools, responsive frameworks, performance optimization, SEO best practices, and intuitive user flows… but we never compromise on beauty. Every pixel, transition, and layout is considered with the precision of an artist at work.
Inspired by the masterful attention to detail in John Singer Sargent’s iconic Portrait of Madame X (1884) — that bold, elegant, and unapologetically striking figure — we approach web design the same way: with sophistication, drama, and an obsessive focus on refinement.
That’s why Madame X is our mascot and guiding spirit: poised, timeless, and effortlessly commanding attention. She embodies our philosophy — that true digital elegance comes from harmony between form and function, where technical brilliance meets artistic soul.
Just as Sargent’s portrait challenged conventions and became legendary, we create websites that stand out in a crowded online world while delivering real results for your business.
Technically savvy. Aesthetically driven. Uncompromisingly extraordinary.
Welcome to Sprinkle of Ginger — where we spice up your online presence with style, substance, and a touch of timeless flair.
Elegant & Timeless Websites
Sprinkle of Ginger crafts exceptional websites that harmonize flawless technical performance with breathtaking aesthetic refinement — drawing inspiration from the bold elegance and obsessive detail of John Singer Sargent’s Madame X, where every element commands attention and endures.
Introducing the Passionate Team Behind Sprinkle of Ginger
Dedicated and talented professionals.

David Daniels
Founder and business specialist

Barbara Davis
Content Strategist
Site History:
The Sprinkle of Ginger website originally started as a personal blog by Ella Morton back in the late 2000s/early 2010s (covering her adventures, vlogging, Rocketboom work, etc.). Ella has moved on from her vlogging days.
Ella Morton, the creative force behind the early days of Sprinkle of Ginger, has evolved from her blogging and vlogging roots into a respected writer and editor in the world of hidden histories, curiosities, and exploration.
With a low-key but enduring online presence, Ella remains dedicated to uncovering and sharing the extraordinary in the everyday, bridging her early creative storytelling with deeper, research-driven work in books and beyond.
Ella
Get in Touch with Us!
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