I’m David Daniels, founder of Sprinkle of Ginger
– a Charlotte-based boutique web studio where technical precision meets artistic soul. With over 20 years crafting digital experiences, I build websites that don’t just perform flawlessly… they command attention and endure, much like John Singer Sargent’s iconic Madame X.
We build websites that don’t just function flawlessly — they captivate, convert, and leave a lasting impression.
Our team stays ahead of the curve with modern tools, responsive frameworks, performance optimization, SEO best practices, and intuitive user flows… but we never compromise on beauty. Every pixel, transition, and layout is considered with the precision of an artist at work.
Inspired by the masterful attention to detail in John Singer Sargent’s iconic Portrait of Madame X (1884) — that bold, elegant, and unapologetically striking figure — we approach web design the same way: with sophistication, drama, and an obsessive focus on refinement.
That’s why Madame X is our mascot and guiding spirit: poised, timeless, and effortlessly commanding attention. She embodies our philosophy — that true digital elegance comes from harmony between form and function, where technical brilliance meets artistic soul.
Just as Sargent’s portrait challenged conventions and became legendary, we create websites that stand out in a crowded online world while delivering real results for your business.
Technically savvy. Aesthetically driven. Uncompromisingly extraordinary.
Welcome to Sprinkle of Ginger — where we spice up your online presence with style, substance, and a touch of timeless flair.
Our Mission
Sprinkle of Ginger crafts exceptional websites that harmonize flawless technical performance with breathtaking aesthetic refinement — drawing inspiration from the bold elegance and obsessive detail of John Singer Sargent’s Madame X, where every element commands attention and endures.
Introducing the Passionate Team Behind Sprinkle of Ginger
Our lean team blends creative spark with meticulous expertise to bring your vision to life.
David Daniels
Founder and business specialist
With over 20 years in web design and strategy, I guide projects from concept to launch, ensuring they not only perform seamlessly but capture your brand’s unique essence. My passion? Blending modern tools like responsive frameworks and SEO optimization with timeless aesthetics, inspired by icons like Madame X.
Barbara Davis
Content Strategist
Barbara brings narrative expertise to craft compelling copy and user flows that resonate deeply with audiences. With a background in digital storytelling, she ensures your site’s voice is as engaging as its design—adding that extra “spice” to drive conversions and loyalty.
Site History:
The Sprinkle of Ginger domain originated in the early 2000s as a personal blog by writer and explorer Ella Morton, where she shared adventures, vlogging (including contributions to Rocketboom), and early digital storytelling.
After a period of inactivity, I acquired the domain and revived it as the home for Sprinkle of Ginger — a boutique web design studio. Ella has since built an acclaimed career as a writer and editor focused on hidden histories, curiosities, and exploration, with books and in-depth research projects.
Her original creative spark remains part of the site’s foundation, now channeled into crafting elegant, high-impact digital experiences for modern brands.
Ready to Elevate Your Online Presense?
With limited spots for Spring/Summer 2026, let’s chat about your vision.